Harrow Town Centre took part in Love My Shop Day this month to help support local businesses and drive customers to shops within Harrow Town Centre.
The general public in Harrow were invited to vote for the shop they love the most by posting a selfie with the shop in the background, with the hashtag #ILoveMyShop which entered them in to a draw to win one of the ten £50 shopping vouchers that were being given away.
Love my Shop Day is a campaign that was created by JISP in a bid to refresh the high-street offering and to act a counter-balance to the increase of online shopping, as well as the impact black Friday has on the rest of the year.
More and more people now shop online, and this reflects in the footfall which declines year on year across the UK.
Harrow Town Centre has a steady footfall and in comparison to other London boroughs it still remains reasonably high, but due to the increase in people shopping online, joining in with the campaign was an opportunity that they wanted to be a part of to support the 235 members that are included in Harrow Town Centre BID.
This is the first year Love My Shop Day took place and hopes to expand every year by giving reasons to people to shop in person and enjoy high street experience. Harrow Town Centre ran the celebration from Monday 27th May to the main-day, Saturday 1st June. The overall winning shop that received the most loved selfies was scooped by two shops, Primark located in St Anns Shopping Centre and Wilko’s located in St Georges Shopping.
Louise Baxter BID Manager for Harrow Town Centre BID said “Harrow Town Centre is a vibrant high street with a great range of shops, entertainment and fantastic dining options. Joining in with Love My Shop Day was the ideal opportunity to remind people the benefits of shopping in person and enjoying the personable experience”.
Fran Page Marketing Manager at JISP and Love My Shop Day, added, “We were delighted when Harrow Town Centre BID joined in with the campaign and activity encouraged their shops to take part. The support from Harrow retailers has been overwhelming and made for a successful day of reminding people why keeping the high street alive is vital”.
For more information, please visit www.lovemyshopday.com