Shoppers in Harrow were stunned this weekend after a bath tub, an incredible 125 times the size of a regular bath, appeared in the town centre to highlight the town’s water wasting habits.
The show-stopping bathtub in Harrow Town Centre was commissioned by local water supplier Affinity Water, as part of its SOS: Save Our Streams campaign, after figures show that local residents are using 21.4% more water than the national average. Despite this, new research reveals that more than half (59%) believe they use less water than the national average.
More than 38,000 people are estimated to have seen the giant bath on Friday 9 July and Saturday 10 July, where Affinity Water’s team urged them to reduce water wastage in their homes and gardens, and join forces to protect the UK’s chalk streams.
Coined ‘Britain’s Great Barrier Reef’, these beautiful rivers, which boast clear water from underground springs, are more endangered than both the Bengal tiger and black rhino. New research with more than 6,000 Affinity Water customers revealed that more than half (53%) visit local rivers and streams more than once a month, and more than three quarters (76%) say they care a lot about their local rivers and streams. 
These iconic natural gems are now at risk due to unsustainably high demand for water. With 71% of Affinity Water customers interested in reducing water use at home, the new SOS: Save Our Streams campaign aims to support them with tailored water saving advice.
Jane Bellard, SOS Campaign Project Lead at Affinity Water, commented: “Chalk streams like the River Chess areincredibly rare, one of only 200 in the world.
“We are asking residents in Harrow to save water equivalent to 182 of our giant bathtubs every day, to help save our streams. This is around 22 litres per household, which can be shaved off really easily, simply by turning the tap off when the water is running but not being used.” 
“To help everyone tackle their water wasting habits we have created SaveOurStreams.co.uk, a new and genuinely helpful resource. The website provides tailored advice for easy wins to help us all waste less water, as well as offering water-saving freebies.”
A pilot scheme took place in St Albans last year which saw residents saving more than 700,000 litres of water a day. Building on this success, Affinity Water is calling on everyone to take action to save chalk streams from the brink by saving 21 million litres per day (less than 10 litres per person, per day). Shockingly, this is the equivalent of 140 million cups of tea, 37 million pints of water, 262,500 baths of water and 8.4 Olympic swimming pools.
Jane added: “Affinity Water is committed to ending unsustainable abstraction from local streams, but it must be a community effort. Saving water at home will not only help us do this, it will support our efforts towards a zero-carbon future.”
Affinity Water also hosted ‘Stand-up for Our Streams’, amilestone event in the SOS: Save Our Streams campaign. Sandi Toksvig headlined the unique stand-up comedy gig from within the River Chess, a local chalk stream.
The show was compered by Mark Watson and featured Eshaan Akbar and Helen Arney as supporting acts. One of the UK’s first live comedy events in over a year, Stand-up for Our Streams was performed in front of an audience of 30 socially-distanced guests.
Members of the public are urged to take action now and visit https://saveourstreams.co.uk/ where, after answering a few questions about how they use water, they can gain access totheir exact household water usage stats, a free water-saving kit and tailored advice. Footage from Stand-up for Our Streams can also be viewed on the website.