The latest figures from Ipsos’ Retail Recovery Index show that Harrow has seen one of the most impressive retail bounce backs, with footfall now only -12.8% lower than the same period in 2019.
National footfall was down -25.0% between 26 July and 24 October, compared to the same period in 2019.
Central London locations have not yet seen the bounce back experienced across the rest of the country. With the City of London down -50.7% and Ilford, London West End and Stratford – Stratford Westfield down by -46.8%, -39.4% and -37.1%, respectively.
Explaining the findings, Oliver Hillier, senior retail analyst at Ipsos, said: “After a challenging period of lockdown, it’s encouraging to see that shoppers are keen to return to the high streets.
“Yorkshire and Humber, the South West and Eastern regions have seen the strongest recovery between 26 July and 24 October, with footfall in Harrow just under 13% off its 2019 level over the same period.
“Central London destinations do continue to see footfall lag behind the rest of the country, however since workers have returned to offices there has been an improvement.
“Over the festive period we expect to see this situation improve with leisure and hospitality venues opening with no COVID-19 restrictions for the first time since 2019.
“Our Retail Recovery Index paints a positive picture for most locations as we head towards the golden quarter and the continued success of smaller cities and large towns suggests that many shoppers continued to visit stores close to their homes, rather than travelling to visit major cities such as London, Birmingham and Manchester.”
For more information about Ipsos visit www.ipsos-retailperformance.com