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Home Business New Sports Direct store opening at St Anns in Harrow Town Centre

New Sports Direct store opening at St Anns in Harrow Town Centre

St Anns Shopping Centre is set to get a brand new Sports Direct store opening in Harrow town centre.

The new Sports Direct will be located at the entrance of St Anns just opposite Lidl and will also host a USC and GAME within the store.

The current branch, located on St Anns Road, is set to move into the new premises this week.

Harrow Online members are excited about the news. One person said: “I don’t know what I’m more excited about, the brand-new Sports Direct or getting GAME in the town centre again as I’ve missed getting my new video games from my local town.”

Another person said: “It’s great to see Harrow town centre getting some branded stores again, I’m looking forward to checking out the new version of Sports Direct and it’s good that it’s in a bigger building too.”

Credit: Harrow BID

Richard Van Lente, Senior Asset & Development Manager at Railpen, commented: “We are delighted that Sports Direct will be opening at St Anns Shopping Centre. They will be a great addition to the destination and will bolster the diverse offering of brands at the centre. The signing marks a great start to 2022 for St Anns as our last big floorplate is now let.

“With St Anns bumper Christmas trading period, we are confident that the opening of Sports Direct will help attract more customers and provide more choice for our existing visitors.”

Sports Direct is Europe’s biggest retailer of sports and fitness footwear, clothing and equipment. A brand driven by purpose, its mission is to use the powers of sport to champion the legend in everybody.

Credit: Sports Direct

Louise Baxter, Harrow BID Manager said: “The BID are really pleased to see Sports Direct moving to a larger location within the town centre. With the added extras of USC and GAME as well this is really exciting for Harrow.

“The store looks amazing and it is nice to see Sports Direct have confidence in supporting local high street shopping.”

Whether it’s football, running, training, boxing, walking, dance, cycling or swimming, Sports Direct aims to serve, support and inspire with products that bring out the best in everyone. What started as a high-street store has evolved into the ultimate destination for sport and fitness, serving millions of customers every week across 24 countries.