A Harrow-based mobile salon and hair and beauty business owner has been shortlisted as a finalist at the Hair and Beauty Awards 2023!
Nadeeka Brown, the owner of New Visions, who is based in Harrow, is shortlisted for the prestigious Entrepreneur of the Year category. Speaking to Harrow Online about becoming a finalist, Nadeeka said: “I am very overwhelmed and proud to announce that I have made to a finalist position, little old me, mum of four.”
Nadeeka started the business during the second lockdown back in December 2020 but has been a qualified hairdresser since 2011. Whilst she hadn’t worked in a salon environment since 2014, a local salon was advertising for a hair assistant job. “I was so nervous but decided to apply I explained to the owner that I’m a qualified hairdresser, said Nadeeka.”
“At that time a Hair Assistant position was safe I was back in a salon. Within a few months, my confidence grew and my passion for hairdressing had returned. My tasks were only ever shampooing and cleaning a lot of cleaning due to the covid restrictions with the occasional blow-dry, I became very miserable and felt undervalued.
“That feeling of not being good enough was starting to return so I decided to leave in the second lockdown of 2020. Then on my 40th birthday May 10th 2021 I officially launched my business as a great marketing tool for my friends and family to follow my social media share.
“I started New Visions with just a piece of paper full of ideas and cups and cups of coffee with only £700 savings in my bank. I attended webinars run by The British Library Trust who offer, start-up support workshops where I was able to connect with like-minded entrepreneurs and exchange useful information on branding and marketing in a short space of five months, I was on a mission and sent surveys out to friends and family members via WhatsApp asking them to share. I wrote a business plan, just so I can stick to a plan, and structure.
“Once I had all the relevant tools to begin, I created my workspace and made sure I had all salon essentials as I began to advertise my services on Instagram but with only one photo. It was hard to build up trust and clientele at first, but the more hair I did the more recognised I became purely by my work.”