Travelodge have selected Harrow as one of its key locations in its London hotel expansion programme.
The famous hotel chain is currently looking for 127 hotel sites across London which could represent an investment of over £3 billion for third party investors and create 6,000 new jobs, say the firm.
This announcement was made at the company’s first new-build budget luxe hotel at London Docklands.
The group is looking for a further six locations in Barnet, five in Brent and four in Harrow. The new locations within the Harrow area are set to include Pinner, South Harrow, Stanmore and Sudbury Hill.
In addition, other sites being considered include Kingsbury, Edgware and Greenford in Barnet and Brent.
Earlier this year, Travelodge announced it was evolving its core brand product to a new budget-luxe premium look and feel design – whilst maintaining its great value price proposition.
This new design has been created on the success of the group’s budget chic hotel format, TravelodgePLUS with feedback from the company’s largest consumer study – which surveyed around 5,000 UK business and leisure travellers to find the psychographics of the modern budget traveller.
Key findings revealed that modern travellers crave style, choice and little homely touches to make it easier to work, rest and relax both inside and outside of the room.
London Docklands Travelodge, a 350-room hotel features scenic views of the O2, The Thames and Canary Wharf. It is also the most sustainable Travelodge hotel with a BREEAM Excellent rating, an Energy Performance Certificate rating of A and a number of sustainable features which includes solar panels on the roof, air source heat pumps and electric vehicle charging points. It is also the group’s 22nd Local Authorities wrapper deal partnership with the landlord being Barking & Dagenham Council.
London Docklands Travelodge hotel was officially opened by Travelodge Chief Executive, Jo Boydell and UKHospitality Chief Executive, Kate Nicholls.
Steve Bennett, Travelodge Chief Property & Development Officer said: “We are delighted to have boosted our hotel network to 595 Travelodges by opening five new hotels so far this year. This includes our first new-build premium look and feel budget luxe hotel at London Docklands. London remains a key growth area for us as the Capital is growing at pace, attracting millions of visitors from all corners of the UK.
“However with more Britons choosing to stay in a budget hotel than any other hotel type there is a shortage of good quality and low cost accommodation across London.
“To help fill this growing gap, we are actively looking to expand our London hotel network with a further 127 hotel sites. This expansion could represent an investment of over £3 billion for third party investors and create around 6,000 new jobs.”
