2.9 C
Harrow on the Hill
Sunday, February 5, 2023
HomeLondon NewsMarks & Spencer pilots technology allowing shoppers to try-on clothes in virtual...

Marks & Spencer pilots technology allowing shoppers to try-on clothes in virtual reality

Popular department store Marks & Spencer and technology company Zyler have partnered up to deliver a new in-store virtual try-on experience.

M&S has brought the technology to their Oxford Circus and Harrogate branches, where the feature was trialled with the clothing brand Jaeger.

The introduction of this new technology provides a personalized shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice.

Marks & Spencer pilots technology allowing shoppers to try-on clothes in virtual reality Harrow Online
Zyler CEO, Alexander Berend

CEO of Zyler, Alexander Berend, describes the partnership as “a wonderful opportunity to get customers excited about shopping in-store. Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them”. He adds, “We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience”.