Primark is set to expand its Click + Collect service to 32 more stores in and around London, including the branch in St Ann’s Shopping Centre, Harrow.
This move comes after the successful launch of a trial in 25 stores across the North West of England and Wales last year. The trial has proved popular with customers, particularly for larger nursery items and exclusive online-only options.
Customers can browse Primark’s range of kids’ products across clothing and nursery online and collect them from their chosen store, luckily St Ann’s in Harrow has a huge branch. They can choose a day to collect, up to seven days ahead, from the designated Click + Collect desks in the store. There is a £10 minimum order value and no delivery charge, and customers can also pay for any other items they’ve picked up while in-store.
CEO of Primark, Paul Marchant, said: “We’re really encouraged by how the trial has landed with customers, who tell us they value the choice and convenience Click + Collect is offering them. We’re also seeing strong demand for the service outside the trial region and it’s helping us reach new customers too.”
The expansion of the service will bring the total number of trial stores to 57, which is around a third of Primark’s UK stores. Customers outside the trial areas can still browse current ranges and check the availability of their favourite products on the Primark website using the stock-checker before heading into the store.
Primark has also announced plans to invest at least £140 million into UK retail over the next two years. The investment includes opening four new stores, refurbishing and relocating a number of existing stores, and increasing selling space by around 160,000sq ft, creating at least 850 jobs.
The service will also be available in the Wembley, Watford, Ealing and Uxbridge branches, which are all located near Harrow. Further details on the trial will be announced in the coming weeks.