Dunelm, the UK’s leading homewares retailer, has announced plans to open a new store at Atria Watford, one of the UK’s most popular retail and leisure destinations.
The new 33,000 sq ft store will be located in the former John Lewis unit, which closed in 2020 as part of the department store’s store closure programme.
The Watford store is expected to open in late 2023 and will stock a wide range of products, including bedding, outdoor living, home accessories, made-to-measure, haberdashery, kitchen and dining.
The retailer’s sustainability credentials will be central to the new ranges, including many items from its Conscious Choice range, with products made from at least 50% recycled materials, and a Textile Takeback fixture, allowing customers to return unwanted textile products to be purposefully recycled or redistributed.
Atria Watford is a leading retail and leisure destination covering 1.4 million sq ft, situated in Watford, an affluent North London neighbourhood. The centre is home to hundreds of brands, of all shapes and sizes – from small independents through to household names – with other well-known tenants including Zara, M&S, Primark, JDSports, Apple and Next.
Andrew Hamilton, Director of Store Experience at Dunelm, said: “We’re delighted to have found a new home for our latest Dunelm store in Atria Watford, which provides us with an ideal location to serve the local community, bringing to them a huge range of homewares that is an unbeatable combination of quality and value.”
Steve Gray, Head of European Retail Asset Management at Global Mutual, comments: “It’s great to welcome the first ever Dunelm to Atria Watford. This is an exciting deal for the centre.
“We’re continuing to diversify our brand mix. Dunelm is a new name for us, and its much-loved homewares will act as a real draw for customers as the store opens its doors later this year.”
The opening of the new Dunelm store at Atria Watford is a significant boost for shoppers of the town centre and is further evidence of the centre’s ongoing appeal to leading retailers.