Pinner has welcomed a new culinary gem to its streets – The Social Dough Company, a delightful little pizza restaurant born out of the lockdown creativity and determination of owners Kara and Claud, and it’s quickly become a beloved local hotspot.
During the lockdown, Kara and Claud found themselves furloughed and in search of a fulfilling pastime. With time on their hands, they turned to YouTube videos to learn the secrets of crafting the perfect Neapolitan pizza. Days of experimentation, recipe trials, and sharing their creations with family and neighbours sparked an idea—transforming their newfound passion into a business venture.
Armed with nothing more than a 1980s horse trailer, a Land Rover Defender 90, and countless trips to B&Q for supplies, they launched their venture—the Social Dough Company. They started by providing driveway service, delighting residents in Harrow with their tantalizing pizza creations during the series of lockdowns. As demand grew, they expanded their operations, introducing collection sites through a custom-built van stationed at different locations each night of the week.
After months of hard work and dedication, Kara and Claud proudly unveiled their first permanent establishment at 17 Love Lane in Pinner. The property underwent an impressive six-month transformation, with a complete strip-down and renovation to create a restaurant space equipped with a state-of-the-art commercial kitchen. In December 2022, the doors of The Social Dough Company swung open, welcoming eager customers to savour their exceptional pizzas.
Beyond offering yummy pizza, the pair’s latest venture allowed them to reimagine their branding, expand the menu, and offer employment opportunities to local residents. Their commitment to social responsibility is evident in their choice to support suppliers worldwide who share their values. Throughout their journey, this dedication to ethical sourcing has remained a cornerstone of The Social Dough Company’s philosophy.
As the summer months approach, The Social Dough Company have exciting plans to open up an outdoor dining area, inviting locals to enjoy their food in the fresh air. With each passing day, they continue to experiment and create new delicious combinations, ensuring that Pinner remains a destination for pizza lovers far and wide.
The story of The Social Dough Company serves as an inspiration to aspiring entrepreneurs and a testament to the power of pursuing one’s passions. Kara and Claud’s journey from furloughed individuals to successful restaurateurs showcases the resilience and creativity that can emerge from challenging circumstances.
As Pinner eagerly savours their creations, all eyes are on the next chapter of The Social Dough Company’s remarkable adventure.
