Students at Sacred Heart Primary School in Bushey, were graced by a special visitor this week.
Deputy Prime Minister and Hertsmere’s MP, Oliver Dowden, participated in a ‘Move & Learn session,’ a vital component of Ferrero’s corporate social responsibility initiative, the Joy of Moving programme.
This year marks a significant milestone for Ferrero as they commemorate a decade of the programme, a collaborative effort with the EFL Trust and its Club Community Organisations.
Over the past ten years, this initiative has motivated more than 550,000 children across various schools to engage in physical activity through play. Astonishingly, it has contributed over 2.5 million hours of educational content.
What sets this program apart is its distinctive methodology, developed by Ferrero in collaboration with renowned experts. This approach encourages children to stay active by integrating play as the core element while fostering essential skills such as motor coordination, creativity, and social skills.
Discussing the programme at the session, delivered by Watford FC Community Sports & Education Trust, Oliver Dowden said: “I was delighted to spend the afternoon with pupils at Sacred Heart Primary School in Bushey, and to learn more about the excellent Joy of moving programme.
“On the visit, I was pleased to join Ferrero and the EFL Trust in celebrating ten years of this great community initiative. It’s wonderful to see that a community programme like this is available to help encourage children to get active through play.”
Speaking about the milestone anniversary, Charlie Cayton, Director of Corporate Affairs and Communications at Ferrero UK, commented: “We are incredibly proud to be celebrating ten years of our Joy of moving CSR programme, and I’m especially delighted to celebrate the milestone by welcoming the Deputy Prime Minister to one of our sessions.
“The programme has gone from strength to strength over the past decade, and I’m delighted to be able to say that hundreds of thousands of children have been inspired by this brilliant initiative.
“Research shows that 53% of children in the UK do not meet the recommended guidelines of taking part in sport and physical activity for at least 60 minutes a day, but with our Joy of moving programme, we’ve helped to move more than 550,000 children, delivered over two million hours of physical activity and learning in schools, and most importantly, inspired many children and their families to get moving while having fun, which we know is key.
“We’re excited for the programme to continue its success as we look ahead to the future.”