The much-anticipated 2023 John Lewis Christmas advert was officially released this Thursday, and it’s been revealed that scenes were filmed in Harrow.
The storyline revolves around an eight-year-old boy who grows what he thinks is a Christmas tree from seed, only to discover it’s a venus flytrap with a friendly demeanor.
Directed by Megaforce, known for their work with Apple, Nike, and Burberry, as well as music videos for Rihanna and Madonna, the ad is the latest addition to John Lewis’s festive lineup.
Titled ‘Snapper, The Perfect Tree,’ the 2023 advert chronicles the child’s tender care for a seed purchased at a local market, believing it to be the start of a Christmas tree.
However, the outcome takes an unexpected turn! The rapidly growing plant, a Venus flytrap, quickly turns mischievous—eventually being ousted to brave the elements outside.
Replacing Snapper, a traditional Christmas tree is shown being watched by banished plant in the garden. Naturally, Snapper couldn’t remain exiled forever. Set to the stirring tones of opera star Andrea Bocelli, the family shifts the festivities outdoors.
The market scene in the advert this year was shot outside the Harrow District Masonic Centre, and the house scenes were filmed in Pinner.
The John Lewis Christmas advert tradition started in 2007, with well-known editions like ‘Monty The Penguin’ (2014), ‘The Boy And The Piano’ (2018) featuring a tribute to Pinner’s own Sir Elton John, and ‘The Bear and the Hare’ in 2013.
The fact that the story was filmed in Harrow contributes to a more local feel to this year’s Christmas campaign, and it’s something we can all appreciate. Have you seen the ad? what do you think of it? do let us know in the comments on our socials.