This winter, Brent Council is taking proactive steps to assist those in need by distributing hats, scarves, and hoodies to the most vulnerable members of the community.
Through efforts of Trading Standards and Licensing teams, numerous scarves, hoodies, and hats have been confiscated from unauthorised street vendors during Wembley event days. Rather than disposing of these items, the council has decided to redirect them to local charities, aiming to provide warmth and comfort to individuals facing homelessness and those in the process of recovering from addiction during the chilly months ahead.
Councillor Harbi Farah, Cabinet Member for Safer Communities and Public Protection at Brent Council said: “Taking fake items off the streets is only fair for local businesses that play by the rules and is important so that you know that when you purchase something it is good quality. This is a fantastic way of using the items we seize, and I would like to thank officers who have worked hard on this”
Councillor Neil Nerva, Cabinet Member for Health, Care and Wellbeing, said: “As the winter months approach, keeping the most vulnerable residents warm is very important. This project not only prevents unnecessary waste but also contributes to the well-being of our community who are facing the harsh reality of living on the streets.
“It’s a small step with a significant impact I am thankful that we have so many amazing local organisations who do such amazing work on the ground and can help to distribute these items to those that need it most.”
Brent Council worked with St Mungos, B-3, Crisis, New Beginnings, and with refugees located at The Holiday Inn to distribute over 800 hoodies, scarves, and hats last week.
If you see someone living on the street, you can contact StreetLink who will be made aware and offer the person help.