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HomeBusinessPlans to build new £41 million 'aparthotel' in Wembley received by council

Plans to build new £41 million ‘aparthotel’ in Wembley received by council

A hotel and church in North London could both soon be demolished to make way for a new £41m ‘aparthotel’ under new plans. Brent Council has received an application to build the 318-room development in Wembley Hill.

Developers London Wembley Ltd have submitted plans to redevelop the site at the corner of Elm Road and St Johns Road. If approved, it would see the construction of the aparthotel, which would reach a maximum of ten storeys, alongside a flexible community floorspace.

The aparthotel – a set of apartments where guests can stay for a short time and has hotel amenities – would replace the Euro Hotel on Elm Road and the Spiritualist Church on St Johns Road following demolition.

The site is parallel to Wembley’s high street and is less than 200m from Wembley Central Station. The application also reveals plans for a cafe on the ground floor of the aparthotel, with the rooms spread across the part six, part eight, and part ten storey building.

The redevelopment would form part of the Wembley Masterplan, which proposes for Wembley to become a key contributor to the London economy and the heart of Brent – including delivering 10,000 new homes by 2030.

According to developers, the objective of the project is to “provide high quality apartment hotel provision” whilst “maximising the efficiency of the site”. They claim the £41m car-free redevelopment will generate more local job opportunities, increased footfall and increased spend for existing businesses”.

Plans to build new £41 million 'aparthotel' in Wembley received by council Harrow Online
Aparthotel Development Plan CGI. The development involves the demolition of the existing Euro Hotel and Spiritualist Church. Image Credit: Iceni Projects Limited.

Documents submitted by the developer describe the current two-star hotel as “outdated and tired”, as well as lacking a “sense of arrival or place”. They claim the new scheme would create a “development respectful to the area” and “redefine the nature and appearance of the site”.

The church is currently run by The Spiritualists’ National Union, which aims to promote the religion and philosophy of Spiritualism – a movement based on the belief that departed souls can interact with the living.

The plan will be reviewed by the council’s planning committee before a decision on whether the project can go ahead is made. Currently there are no objections lodged against the application.