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The Coca-Cola truck tour is coming to Wembley

The festive season is officially in full swing as Coca-Cola brings back its beloved Christmas Truck Tour, scheduled to roll into Wembley on the 14th of December.

This year’s Christmas Truck Tour is not only bigger and brighter but also introduces exciting new features, transforming the event into a magical and immersive experience for visitors of all ages. Upon arrival, guests are welcomed by a walk-in, snow-filled bauble in Wembley, providing the perfect backdrop for holiday snapshots.

Families can engage in festive activities such as the Ho-Ho-Hoop hut, where they have the chance to win a variety of prizes, including meal-inspired rewards and recycled Christmas tree decorations. The journey concludes with a memorable photo opportunity in front of the iconic Coca-Cola truck, accompanied by the delightful sounds of the Coca-Cola Christmas choir performing a set of carols.

Adding to the festive fun, Coca-Cola has introduced the ‘Discover Your Inner Santa’ quiz, inspired by this year’s heartwarming ‘The World Needs More Santas’ advert. The quiz, available during the tour, helps participants unlock their unique Santa personality, with four impactful Santa archetypes – ‘The Thoughtful Santa,’ ‘The Joyful Santa,’ ‘The Generous Santa,’ and ‘The Empathetic Santa.’ The aim is to inspire kindness, giving, and friendship during the holiday season.

This year, Coca-Cola has partnered with Neighbourly, a charity and giving platform, to support local communities. Through a volunteering scheme and donation drive, the initiative aims to deliver acts of kindness to those in need. Visitors to the Truck Tour can donate to local communities supported by Coca-Cola and Neighbourly Foundation online or by using the QR code available at the event.

The Coca-Cola truck tour is coming to Wembley Harrow Online
Image: Coca-Cola

Florence Wheatley, Brand Manager at Coca-Cola Company, Great Britain, said: “Coca-Cola has been spreading Christmas cheer for decades and, this year, we’ve added even more exciting elements to make it as magical and merry as possible. Alongside the beloved ‘Holidays Are Coming’ advert, we have introduced new elements like the ‘World Needs More Santas’ TVC and an interactive Santa Quiz.

“We’re also thrilled to extend our partnership with Neighbourly and emphasise spreading kindness and making a positive impact locally. Together, we want to inspire year-round acts of goodwill and truly make a difference in our communities!”

Steve Butterworth, CEO at Neighbourly, said: “We’re excited to join forces with Coca-Cola over the festive period. The Christmas Truck Tour is a fantastic way to increase awareness of Neighbourly’s mission to help businesses build stronger communities. The partnership with Coca-Cola is about more than just festivities; it’s about making a real difference.

The Coca-Cola truck tour is coming to Wembley Harrow Online

“By connecting businesses with local causes, we aim to create a positive impact that lasts beyond the holiday season. We hope people can visit the Coca-Cola Truck Tour this Christmas and discover how they can be a force for good in their community.”

For those unable to attend the Truck Tour in person, the ‘Find Your Inner Santa Quiz’ is accessible via the Coca-Cola app and on the product’s new Christmas packaging, available in stores nationwide.

The iconic Coca-Cola Truck will be stationed at Olympic Way Wembley Park, Wembley, London, HA9 0JT from 12:00pm to 8pm.

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