Hillingdon Council has initiated the transformation of Sutton Court Parade in Hillingdon, injecting £460,000 into the project to revitalise the local shopping area.
The overhaul includes a range of enhancements designed to increase foot traffic and entice local shoppers to reconsider trips to outlying supermarkets in favour of supporting nearby businesses.
Notable changes include new lettering for the parade’s name on the external brick façade, the introduction of a central boulevard featuring trees and dual lantern lighting, and improvements to paving, road surfaces, and street furniture.
Collaborating closely with local businesses, the council has also addressed previously unsightly utility cabinets by concealing them behind a green screen of plants.
Furthermore, a forthcoming ‘stop and shop’ parking scheme is set to debut in the new year, encouraging quicker turnover of passing trade with strategically placed parking bays outside the shops. A new loading bay, located at the end of the parade off the main highway, will facilitate this initiative.
Additional modifications include enhancements to the junction with Long Lane, enhancing accessibility for shoppers, suppliers, and visitors to the nearby Oak Farm Library. The diverse mix of shops within Sutton Court Parade, ranging from family-run bakeries and newsagents to hairdressers, pharmacies, florists, and specialty businesses like Happy Hounds dog groomers and Aviation Retail Direct, contribute to the area’s unique appeal.
Councillor Eddie Lavery, Hillingdon Council’s Cabinet Member for Residents’ Services, said: “We’re committing to creating a borough a thriving economy, where local businesses can grow and that is an attractive place to live, work and visit.
“These works to Sutton Court Road Parade are indicative of how we’re investing to support our local businesses to help drive economic growth, and ensuring our retail and business offering pulls in shoppers both locally and from further afield, now and for years to come.”
Sutton Court Road Parade is located on Sutton Court Road, Hillingdon, UB10 9HP.