Following a YouGov survey that showed a 14% drop in people’s overall mood since summer, a giant SAD (Seasonal Affective Disorder) lamp has been set up at London Designer Outlet in Wembley Park to help brighten spirits during the darker days.
As Brits anticipate brighter mornings and longer evenings, coupled with a 21% plummet in happiness in London since the beginning of the year, LDO is committed to in infusing a sense of brightness into the community.
This installation of a supersized lamp forms part of their initiative to bring light, warmth, and joy to shoppers and residents grappling with the winter blues this year.
Aimed at combating the pervasive effects of Seasonal Affective Disorder (SAD) during a particularly dull February in the UK, where sunlight averages only 80 hours throughout the month, and over half of adults admit their mood tends to be worse during the winter; the lamp emerges as a beacon of light!
Strategically positioned in the heart of Wembley, it mimics natural sunlight and provides a visual remedy during these shorter days.
Michelle D’Vaz-Plant, Head of Marketing at LDO, commented, “This initiative is about more than just brightening up the physical space; it’s about uplifting the community’s spirits during these challenging winter months.
“The SAD lamp offers a tangible solution to combat the effects of reduced sunlight exposure, providing warmth and joy to our shoppers and community. “Retail therapy” has become a modern cliché and yet it is backed by scientific evidence showing that bagging a bargain can contribute to your well-being.”
Levels of dopamine can rise sharply even when window shopping, and it can have a lasting positive impact on mood owing to the sense of control, explains Consumer Psychologist Kate Nightingale.
Kate says, “Buying a product on a deal makes you feel victorious and what is truly powerful about bagging a deal is the sense of accomplishment that comes with it”. Shopping releases mood-lifting endorphins, boosts your immune system, and in turn helps to tackle the effects of SAD.
Explore the variety of shops at Wembley Park, including popular high street and lifestyle brands such as Tommy Hilfiger, Levi’s, and Nike, offering discounts of up to 70% off every day. For the latest information on promotions and opening hours, visit www.londondesigneroutlet.com.
Chris Mitchell is the founder and editor of Harrow Online, Harrow’s leading local news platform.
He launched Harrow Online in 2010 as a Facebook page sharing local news and information. Since then, it has grown into a trusted source for breaking news, crime, council decisions, planning, transport, business and community stories across the borough.
Harrow Online reaches hundreds of thousands of readers each month and has a social media audience of more than 200,000 followers.
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