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Harrow business earns endorsement from former Dragon’s Den star Theo Paphitis

At the end of last month, a business based in Harrow experienced a notable uplift from Retail Entrepreneur and star of Dragon’s Den, Theo Paphitis.

Trupti Akhadkar, Founder and Owner of The Dandies Clothing in Harrow, was ecstatic to receive the esteemed #SBS award from renowned entrepreneur and business tycoon Theo Paphitis at his annual Small Business Sunday (#SBS) event in Birmingham.

She was chosen for this award in July 2023. In July 2023, Trupti Akhadkar, the owner of The Dandies Clothing, reached out to Theo on Twitter during ‘Small Business Sunday,’ expressing her enthusiasm for crafting vibrant, organic clothing for children and infants.

Her business, The Dandies Clothing, was among the six weekly winners selected to receive a retweet or repost by Theo to his audience of over half a million followers on Twitter and Instagram.

This initiative, started by Theo in 2010, has since grown to include over 3,500 #SBS winners, offering support to small businesses across the UK. Business and retail entrepreneur and self-confessed Shopkeeper, Theo re-tweeted The Dandies Clothing message to his over 500,000 Twitter and Instagram followers and as a result, http://www.dandiesclothing.com/ has more followers and extra orders for their colourful organic clothing for kids.

They are also profiled on the #SBS website https://www.theopaphitissbs.com/profile/the-dandies-clothing/ that is exclusive to all Small Business Sunday winners.

Harrow business earns endorsement from former Dragon's Den star Theo Paphitis Harrow Online

Trupti said, “Over the past seven years, we’ve been running our operations from our modest workshop. In 2018, we proudly achieved the runners-up position in the Harrow Business Den competition. Since then, we’ve been recognized as finalists for numerous awards. Fast forward years later, Theo has been invaluable, particularly in elevating our profile. Theo has acknowledged our dedication and assisted in amplifying awareness about our endeavours to his audience.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.

“My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish The Dandies Clothing every success.”

Anyone looking for a re-tweet from Theo should tweet on Twitter or do an Instagram post to him about their business on Sunday between 5pm and 7.30pm and include the hashtag #SBS.

Six lucky businesses are re-tweeted every Monday at 8pm and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

if you’re a business owner, list your details on the Harrow Online Directory and reach a wider audience. Click here for more info. 

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