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Plan for new 6-storey 152-room hotel with swimming pool and pub on Edgware Road

Dozens of North London residents have raised concerns about “selfish” plans to build a new 152-room ‘aparthotel’, including a new pub, swimming pool, and gym. Locals fear the “eyesore” would cause traffic problems, increase antisocial behaviour, and devalue their properties.

Developers Novaplace Properties Ltd have submitted plans to redevelop the site on 163-165 Edgware Road. If approved, it would see the construction of the new six-storey aparthotel – a set of apartments where guests can stay for a short time and has hotel amenities – as well as a pub and parking spaces

The aparthotel would replace the former Black Leaf pub, which has been vacant since 2019, following demolition. The developers claim it will “greatly improve the appearance” of the area, however, the application has received 89 objections from residents who have questioned the need for another hotel.

One resident said: “We already have a large Premier Inn Hotel quite close by. The substantial height and scale of the project are worrying, with potential implications for the loss of sunlight and increased overshadowing, directly affecting the wellbeing of residents in the immediate neighbourhood.”

Another said: “The proposed structure is totally out of place for the area and will disadvantage local residents who have invested in the properties they own. The height of the building suggests privacy will be compromised […] our back gardens will be exposed to strangers living in this hotel and generally traffic congestion will become a normality.”

They added: “Brent Council has not addressed the shortage of local services such as pubs, surgeries and the mix of shops while the population and demographics of the area is on the increase. This hotel will add to the problems and it is a selfish venture altogether.”

Residents also raised concerns regarding the potential for more littering or fly-tipping, increased antisocial behaviour, and insufficient parking spaces. However, the developers claim the the current derelict site offers “little benefit to the area” and the aparthotel would be a “high-quality addition”.

Documents submitted by the applicant reveal plans for a basement and lower basement comprising a swimming pool, with steam room, sauna, gym, studio, and changing rooms, as well as parking spaces for 32 cars.

The ground floor would house the aparthotel reception and lobby area, alongside co-working office space, meeting rooms, cycle parking spaces, and the new pub. The 152 rooms would be spread across floors one to five, including laundry rooms.

The developers said: “The regeneration of 163-165 Edgware Road […] will regenerate a site that is currently under utilised and fails to positively respond to its context [and] deliver an exemplar apart-hotel development [where] the building will be of the highest quality design set within the existing robust urban framework.”

The plan will be reviewed by the Brent Council planning committee at an upcoming meeting (March 13) before a decision on whether the project can go ahead is made. Council officers have recommended that the application be approved.