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HomeCommunityWembley Park developer announces addition of 'Fresh Arts' to its community hub

Wembley Park developer announces addition of ‘Fresh Arts’ to its community hub

Quintain, the developer of Wembley Park, has announced the addition of Fresh Arts to its community hub, The Yellow.

Wembley Park, under Quintain’s stewardship, has become a cultural hub in North West London, offering diverse experiences from global pop tours to genre-defying theatre.

Fresh Arts will offer tailored cultural programs to Brent’s diverse youth and this partnership builds on The Yellow’s legacy of hosting classes and events for the community and will merge its existing cultural activities with those already offered on-site.

The new management team will unveil an upgraded community facility in May, expanding its offerings to include performances, youth-focused content, and a diverse array of programs such as dance, drama, music, art, and holiday activities. This initiative aims to provide a wider range of events and classes accessible to all members of the community.

Wembley Park developer announces addition of 'Fresh Arts' to its community hub Harrow Online
Fresh Arts Promo shot 2 (c) Parametric Photos

Fresh Arts emphasises the link between creativity and well-being, aiming to enhance mental welfare through artistic initiatives, complementing traditional approaches to community well-being.

James Saunders, CEO of Quintain, commented: “We are proud to be offering Fresh Arts a new long-term home at Wembley Park, offering a platform to merge existing content of The Yellow with theirs. Over the last two decades, we have embedded culture into permanent and temporary spaces alike, across the estate and have partnered with institutions for the long term. We feel incredibly fortunate to have Fresh Arts join us on site to enable our local residents and community to benefit from its enriching and fulfilling programme.”

Davinia Khan, Director of Fresh Arts C.I.C, commented: “This is a full circle moment for me as my grandparents came to Brent as part of the Windrush Generation and I grew up in Wembley. I am delighted that now, our work, which celebrates diversity and arts access for children and young people from all backgrounds, has a permanent home in Brent thanks to this partnership with Quintain.

Wembley Park developer announces addition of 'Fresh Arts' to its community hub Harrow Online
Davinia Khan (c) Mad Photography

“We are delighted to be moving our head office to Wembley Park to join a thriving arts community, as we celebrate our 15-year anniversary. We believe that Wembley Park is becoming the cultural heart of North West London and we are thrilled to be a part of that growth. This exciting announcement builds on the news of Fresh Arts becoming a new Arts Council England National Portfolio organisation in 2023.”

Councillor Fleur Donnelly-Jackson, Cabinet Member for Customers, Communities & Culture at Brent Council said: “We’re thrilled to welcome Fresh Arts C.I.C to Wembley Park. This partnership with Quintain highlights the power of collaboration in uniting art and community. With this new permanent base, Fresh Arts C.I.C can focus on what they do best, nurturing creativity, delivering dynamic cultural programmes and opening up arts education to all of the community.”

Neil Darlison, Director, Theatre and London at Arts Council England added: “Fresh Arts are a valued National Portfolio Organisation that have consistently provided a vital cultural offer for children and young people in Brent and the surrounding outer London boroughs. It is gratifying to see them move into a new modern space in Wembley Park, supported by Quintain. This will enable them to deliver their high-quality programmes for more local children, where they live and where they go to school – a major priority in the Arts Council’s 10-year strategy, Let’s Create.”