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HomeEventsWembley Park invites fans to help save the planet with free giveaway

Wembley Park invites fans to help save the planet with free giveaway

Wembley Park is stepping up to support sustainability as Taylor Swift’s Eras Tour arrives for eight gigs this summer. In a bid to reduce plastic waste, Wembley Park will provide 300 free sustainable friendship bracelet-making kits to fans on June 21st, coinciding with Swift’s first concert at the stadium.

The kits, available from 11am to 3pm at Market Square, will include naturally dyed wooden beads and hemp cords, packaged in compostable bags. Fans can create and trade these eco-friendly bracelets in Union Park, promoting a greener way to participate in the popular bracelet exchange tradition at Swift’s concerts. Donations to an environmental charity are suggested.

Organised by Wembley Park, the sustainable friendship bracelet initiative has been led by multidisciplinary artist and art tutor Laura Marrs. In addition to working full-time in the arts for over 17 years, Laura has hosted popular events at Wembley Park for the past six years.


Clare Masters, Head of Sustainability, Wembley Park said: “We are delighted to be providing Swifties with a sustainable alternative to plastic friendship bracelets as The Eras Tour arrives in London. Sustainability is a key driver behind many of our decisions here in Wembley Park, and with up to one million visitors expected in the neighbourhood over the eight concert dates, we have the chance to significantly reduce plastic pollution if we all work together.”

Taylor Swift is set to perform at Wembley Stadium on June 21, 22, 23 and August 15, 16, 17, 19, and 20. The area is prepared for the influx of fans with various dedicated events, including large-scale artworks celebrating Swift, an official Eras Tour Fanpark at BOXPARK Wembley, free glitter stations at London Designer Outlet, and a major merchandise store at Green Parking, along with additional stalls on Olympic Way. For more details, visit www.wembleypark.com

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