MINISO has announced the opening of its first-ever UK outlet store in Wembley. The new store will be located at London Designer Outlet in Wembley Park and will officially launch on 29 November at midday.
The store will feature a range of products, including collections such as Hello Kitty and Friends, Disney, Minions, and BT21 characters, alongside beauty and lifestyle items. The launch comes just in time for the holiday season, with options for gift shopping and everyday needs.
To mark the occasion, the first 200 customers will receive a goody bag filled with MINISO products worth £25 with a minimum purchase of £5. Shoppers can also take advantage of outlet-exclusive offers and a special appearance by PenPen, the MINISO mascot.
Saad Usman, Chief Operating Officer at MINISO UK, said: “We’re thrilled to open our first UK outlet store at London Designer Outlet, a major milestone in our UK expansion. Wembley Park is the perfect place to bring our ‘Life is For Fun’ spirit to life, and we can’t wait to welcome shoppers to explore our trendy and affordable Hello Kitty and Friends, Disney, Minions and BT21 collections. With the holiday season approaching, it’s the ideal destination for stylish, unique gifts that are sure to impress.”
Matt Slade, Retail Director at Quintain, added: “LDO is the perfect location for MINISO to open its first UK outlet store as they are able to tap into London’s diverse catchment of shoppers whilst taking advantage of the sense of discovery that outlet retail offers. MINISO’s cross-generational and playful appeal also complements our shopper base, and we believe their globally recognised products, which will be available at outlet prices for the first time, will see customers young and old flock to their new store in the run-up to the busy Christmas period.
“The arrival of brands such as MINISO is part of our ongoing strategy of keeping LDO fresh and exciting, ensuring it remains London’s go-to outlet destination drawing in shoppers from across the capital and beyond.”
The opening of the London Designer Outlet store is part of MINISO’s ongoing UK expansion, following recent launches in Bristol, Paddington, Manchester Trafford Centre, Bluewater, and Newcastle Eldon Square.
Chris Mitchell is the founder and editor of Harrow Online, Harrow’s leading local news platform.
He launched Harrow Online in 2010 as a Facebook page sharing local news and information. Since then, it has grown into a trusted source for breaking news, crime, council decisions, planning, transport, business and community stories across the borough.
Harrow Online reaches hundreds of thousands of readers each month and has a social media audience of more than 200,000 followers.
For news tips, press releases or enquiries, contact Chris at info@harrowonline.org.
