Selfridges can open a private members club at its flagship Oxford Street store, a London council has said.
Westminster City Council’s planning committee voted overwhelmingly to back the proposal during a meeting Tuesday night (June 24).
Guy Bransby from Montagu Evans, a property consultancy representing Selfridges, said the proposal will help the high-end retailer to thrive and support the “vibrancy” of the West End.
West End councillor Paul Fisher said: “Businesses are the key to innovation on this street and I think this is a great application because it is looking at how we use what we already have that’s is a benefit to people such as Selfridges, which is an institution on this street, in my view.”
Collecting four votes in favour of the plans, committee chair cllr Patrick Lilley said: “I think the message tonight is Westminster loves Selfridges and I vote to approve.”
The committee has also attached a condition that no live or amplified music can be played on the balcony.
The high-end retailer said the club will offer “an exclusive new shopping and social destination for its most valued customers and members” from Spring 2026, an application before Westminster City Council shows.
Selfridges said the club, to be called 40 Duke, will run from 8am to 12.30am Sunday to Thursday and until 1.30am on Friday and Saturday.
The clubwill take up staff office space and terraces on the fourth floor of the Grade II listed building to make way for an internal bar and lounge, a private dining room and terrace and well as external terrace dining area for 144 people in total.
There will be a retractable roof on the fourth floor balcony and door staff will escort customers out of the building. The club will work on an “invitation-only” basis.
40 Duke will be managed by Selfridges and will be accessible from Duke Street or through the store during opening hours.
The retailer has applied to use the space as a club or retail area for 50 years and promised to “consolidate” the 620spm of staff office space.
Since opening its doors more than a century ago, the flagship Selfridges store in London has become one of the world’s most iconic names and is famed for its style, creativity, and innovation.
Selfridges is renowned for its exceptional customer service, design and products.
Adrian Zorzut is a Senior Local Democracy Reporter covering Westminster, Hammersmith & Fulham, Kensington and Chelsea, and the City of London. A contributor to Harrow Online, his reporting focuses on local government, housing, planning, transport and public policy, helping residents understand the decisions and issues affecting their communities.
