A Harrow local who became an internet sensation has gone viral once again – this time in a national advert for food brand itsu.
Gordon Hill, better known as The Wealdstone Raider, first shot to fame in 2014 after a football touchline moment was turned into the meme “You want some? I’ll give it ya.” The clip made him a household name and one of the UK’s most recognisable internet personalities.
Now, Gordon has teamed up with itsu for a tongue-in-cheek recreation of the viral moment – swapping his original line for a new one: “Do you want dim sum? We’ll give it ya!”
In the ad, Gordon wears his famous brown leather jacket, just as he did in the original clip. The campaign has taken social media by storm, racking up more than 8 million views in under 24 hours, including 4 million on TikTok – making it itsu’s most successful post ever.
Misha Metcalfe, Brand Director at itsu [grocery] said: “We’re delighted to be linking up with the Wealdstone Raider and this time, instead of dishing out his infamous banter from the touchline, he’s dishing out delicious dim sum. It was an opportunity too great to miss.”
Jack Colchester, Founder and Head of Insight at Block Report, added: “While everyone obsesses over the latest TikTok meme or brainrot trend, at Block Report we sometimes like to focus on the things that never change. Some people (Wealdstone Raider) or things (like seagulls) just refuse to disappear, surfacing repeatedly in our Engines of Culture tool. They don’t just go viral but transcend time itself.”
Chris Mitchell is the founder and editor of Harrow Online, Harrow’s leading local news platform.
He launched Harrow Online in 2010 as a Facebook page sharing local news and information. Since then, it has grown into a trusted source for breaking news, crime, council decisions, planning, transport, business and community stories across the borough.
Harrow Online reaches hundreds of thousands of readers each month and has a social media audience of more than 200,000 followers.
For news tips, press releases or enquiries, contact Chris at info@harrowonline.org.
